Deal Sheet: 2026 Sportage LX

Southern Kia Virginia Beach · Virginia Beach, VA · VIN: 5XYK23DF3TG421325

Negotiation Guide

Opening Offer

$28,017

Fair Price

$29,517

Walk Away Above

$29,926

• Recent buyers paid ~$612 below MSRP
• Sitting 47 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$27,302

Est. Invoice$28,212

Holdback (est.)$910

MSRP (Sticker)$30,335

Asking Price$29,722

Markup-$613

Est. Dealer Margin on This Car$2,421

Percentile45% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1226

Avg Markup-$612

Median Markup-$531

Best Deal-$1,180

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell28 days

Dealer Profile

Inventory421 vehicles

Avg Markup (All Models)-$809

Avg Markup (Sportage)-$777

% Below MSRP45%

Avg Days to Sell26 days

Avg Sold Markup-$776

Cheaper Sportage LX Inventory

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Evans KiaEvans, GA

-$1,102$31,48722d

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-$1,091$32,71447d

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-$1,079$31,17647d

Santa Fe KiaSanta Fe, NM

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