Negotiation Guide
Opening Offer
$28,684
Fair Price
$30,184
Walk Away Above
$30,592
- • Recent buyers paid ~$613 below MSRP
- • Sitting 48 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$27,900
Est. Invoice$28,830
Holdback (est.)$930
MSRP (Sticker)$31,000
Asking Price$30,210
Markup-$790
Est. Dealer Margin on This Car$2,310
Percentile32% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1088
Avg Markup-$613
Median Markup-$531
Best Deal-$1,180
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory282 vehicles
Avg Markup (All Models)-$1,123
Avg Markup (Sportage)-$1,013
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,200
Cheaper Sportage LX Inventory
Eide Kia MandanMandan, ND
-$1,155$33,02548d
Billion KiaSioux Falls, SD
-$1,155$33,02548d
Kia of San AngeloSan Angelo, TX
-$1,113$31,34248d
Evans KiaEvans, GA
-$1,102$31,48723d
Ed Morse Kia RollaRolla, MO
-$1,101$32,45348d
Darcars Kia of FrederickFrederick, MD
-$1,094$32,71148d
Dale Spradley KiaPueblo, CO
-$1,091$32,71448d
Napleton Northlake KiaPalm Beach Gardens, FL
-$1,091$32,71448d
Kia of San AngeloSan Angelo, TX
-$1,079$31,17648d
Santa Fe KiaSanta Fe, NM
-$1,077$32,60348d