Negotiation Guide
Opening Offer
$28,976
Fair Price
$30,476
Walk Away Above
$30,881
- • Recent buyers paid ~$611 below MSRP
- • Sitting 49 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$28,157
Est. Invoice$29,095
Holdback (est.)$939
MSRP (Sticker)$31,285
Asking Price$30,495
Markup-$790
Est. Dealer Margin on This Car$2,339
Percentile32% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1219
Avg Markup-$611
Median Markup-$530
Best Deal-$1,180
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory225 vehicles
Avg Markup (All Models)-$1,037
Avg Markup (Sportage)-$1,057
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,166
Cheaper Sportage LX Inventory
Evans KiaEvans, GA
-$1,202$32,2570d
Eide Kia MandanMandan, ND
-$1,155$33,02549d
Billion KiaSioux Falls, SD
-$1,155$33,02549d
Kia of San AngeloSan Angelo, TX
-$1,113$31,34249d
Quality Kia of GreenwoodGreenwood, SC
-$1,102$31,48724d
Ed Morse Kia RollaRolla, MO
-$1,101$32,45349d
Darcars Kia of FrederickFrederick, MD
-$1,094$32,71149d
Dale Spradley KiaPueblo, CO
-$1,091$32,71449d
Napleton Northlake KiaPalm Beach Gardens, FL
-$1,091$32,71449d
Kia of San AngeloSan Angelo, TX
-$1,079$31,17649d