Deal Sheet: 2026 Sportage LX

Selbyville Holly Kia · Selbyville, DE · VIN: 5XYK23DF0TG423484

Negotiation Guide

Opening Offer

$29,443

Fair Price

$30,943

Walk Away Above

$31,361

• Recent buyers paid ~$612 below MSRP
• Sitting 53 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$28,602

Est. Invoice$29,555

Holdback (est.)$953

MSRP (Sticker)$31,780

Asking Price$30,954

Markup-$826

Est. Dealer Margin on This Car$2,352

Percentile22% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1220

Avg Markup-$612

Median Markup-$531

Best Deal-$1,180

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$1,153

Avg Markup (Sportage)-$916

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,113

Cheaper Sportage LX Inventory

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-$1,102$31,48727d

Darcars Kia of FrederickFrederick, MD

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-$1,091$32,71453d

Kia of San AngeloSan Angelo, TX

-$1,079$31,17653d

Santa Fe KiaSanta Fe, NM

-$1,077$32,60353d