Negotiation Guide
Opening Offer
$72,070
Fair Price
$73,570
Walk Away Above
$75,100
- • Recent buyers paid ~$2,412 below MSRP
- • Sitting 48 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$68,967
Est. Invoice$71,266
Holdback (est.)$2,299
MSRP (Sticker)$76,630
Asking Price$74,272
Markup-$2,358
Est. Dealer Margin on This Car$5,305
Percentile60% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold414
Avg Markup-$2,412
Median Markup-$2,362
Best Deal-$2,947
Worst Deal-$1,891
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory160 vehicles
Avg Markup (All Models)-$1,232
Avg Markup (EV9)-$2,358
% Below MSRP34%
Avg Days to Sell24 days
Avg Sold Markup-$1,117
Cheaper EV9 GT-Line AWD Inventory
Fiesta KiaIndio, CA
-$3,181$76,61934d
Parkside KiaKnoxville, TN
-$3,150$76,28525d
Parkside KiaKnoxville, TN
-$3,101$75,9449d
Garvey KiaQueensbury, NY
-$3,085$74,73537d
Bergstrom Kia of OshkoshOshkosh, WI
-$3,067$75,47811d
Kiefer KiaEugene, OR
-$2,984$75,45643d
Roseville KiaRoseville, CA
-$2,957$75,50327d
Kia of VacavilleVacaville, CA
-$2,949$75,46113d
Walser KiaWayzata, MN
-$2,943$74,02716d
Roseville KiaRoseville, CA
-$2,941$75,32413d