Negotiation Guide
Opening Offer
$72,628
Fair Price
$74,128
Walk Away Above
$75,334
- • Recent buyers paid ~$2,412 below MSRP
Price Breakdown
Est. Dealer Cost$68,886
Est. Invoice$71,182
Holdback (est.)$2,296
MSRP (Sticker)$76,540
Asking Price$74,218
Markup-$2,322
Est. Dealer Margin on This Car$5,332
Percentile74% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold454
Avg Markup-$2,412
Median Markup-$2,362
Best Deal-$2,947
Worst Deal-$1,891
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory345 vehicles
Avg Markup (All Models)-$775
Avg Markup (EV9)-$1,751
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$850
Cheaper EV9 GT-Line AWD Inventory
Fiesta KiaIndio, CA
-$3,181$76,61933d
Parkside KiaKnoxville, TN
-$3,150$76,28524d
Parkside KiaKnoxville, TN
-$3,101$75,9448d
Garvey KiaQueensbury, NY
-$3,085$74,73536d
Bergstrom Kia of OshkoshOshkosh, WI
-$3,067$75,47810d
Kiefer KiaEugene, OR
-$2,984$75,45642d
Roseville KiaRoseville, CA
-$2,957$75,50326d
Kia of VacavilleVacaville, CA
-$2,949$75,46112d
Walser KiaWayzata, MN
-$2,943$74,02715d
Roseville KiaRoseville, CA
-$2,941$75,32412d