Negotiation Guide
Opening Offer
$72,568
Fair Price
$74,068
Walk Away Above
$75,274
- • Recent buyers paid ~$2,412 below MSRP
Price Breakdown
Est. Dealer Cost$68,832
Est. Invoice$71,126
Holdback (est.)$2,294
MSRP (Sticker)$76,480
Asking Price$74,137
Markup-$2,343
Est. Dealer Margin on This Car$5,305
Percentile67% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold454
Avg Markup-$2,412
Median Markup-$2,362
Best Deal-$2,947
Worst Deal-$1,891
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory771 vehicles
Avg Markup (All Models)-$916
Avg Markup (EV9)-$1,743
% Below MSRP58%
Avg Days to Sell31 days
Avg Sold Markup-$896
Cheaper EV9 GT-Line AWD Inventory
Fiesta KiaIndio, CA
-$3,181$76,61933d
Parkside KiaKnoxville, TN
-$3,150$76,28524d
Parkside KiaKnoxville, TN
-$3,101$75,9448d
Garvey KiaQueensbury, NY
-$3,085$74,73536d
Bergstrom Kia of OshkoshOshkosh, WI
-$3,067$75,47810d
Kiefer KiaEugene, OR
-$2,984$75,45642d
Roseville KiaRoseville, CA
-$2,957$75,50326d
Kia of VacavilleVacaville, CA
-$2,949$75,46112d
Walser KiaWayzata, MN
-$2,943$74,02715d
Roseville KiaRoseville, CA
-$2,941$75,32412d