Deal Sheet: 2026 Tundra TRD Pro 4WD

Bob Howard Toyota · Oklahoma City, OK · VIN: 5TFPC5DB6TX27D474

Negotiation Guide

Opening Offer

$77,042

Fair Price

$78,542

Walk Away Above

$78,721

• Recent buyers paid ~$358 below MSRP

Price Breakdown

Est. Dealer Cost$70,221

Est. Invoice$71,799

Holdback (est.)$1,578

MSRP (Sticker)$78,900

Asking Price$78,900

Markup$0

Est. Dealer Margin on This Car$8,679

Percentile66% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold979

Avg Markup-$358

Median Markup$0

Best Deal-$9,772

Worst Deal+$16,019

% Sold Below MSRP69%

Avg Days to Sell44 days

Dealer Profile

Inventory189 vehicles

Avg Markup (All Models)-$476

Avg Markup (Tundra)-$1,432

% Below MSRP93%

Avg Days to Sell24 days

Avg Sold Markup-$335

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