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Deal Sheet: 2026 Tundra SR5 4WD

Smart Motors Toyota · Madison, WI · VIN: 5TFLA5EC6TX26D104

This Is Already a Great Deal

Opening Offer
$58,918
Asking Price
$60,740
Max Price
$60,740
  • Recent buyers paid ~$257 above MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $4,762 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$58,068
Est. Invoice$59,373
Holdback$1,305
MSRP (Sticker)$65,245
Asking Price$60,740
Markup-$4,505
Dealer Margin on This Car$2,672
Percentile4% of inventory is priced lower
Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold5028
Avg Markup+$257
Median Markup$0
Best Deal-$8,996
Worst Deal+$7,722,889
% Sold Below MSRP84%
Avg Days to Sell42 days

Dealer Profile

Inventory119 vehicles
Avg Markup (All Models)-$2,553
Avg Markup (Tundra)-$4,944
% Below MSRP98%
Avg Days to Sell24 days
Avg Sold Markup-$1,904

Price History

Jun 4, 2026$63,245$60,740(-$2,505)