Deal Sheet: 2026 Tundra SR5 RWD

Heritage Toyota Harrisburg · Harrisburg, PA · VIN: 5TFLA5AB7TX32H647

Negotiation Guide

Opening Offer

$52,133

Fair Price

$53,633

Walk Away Above

$54,155

• Recent buyers paid ~$1,045 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,663

Est. Invoice$49,757

Holdback (est.)$1,094

MSRP (Sticker)$54,678

Asking Price$54,168

Markup-$510

Est. Dealer Margin on This Car$5,505

Percentile43% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold1166

Avg Markup-$1,045

Median Markup$0

Best Deal-$9,285

Worst Deal+$12,115

% Sold Below MSRP79%

Avg Days to Sell32 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)+$329

Avg Markup (Tundra)-$456

% Below MSRP21%

Avg Days to Sell30 days

Avg Sold Markup+$316

Price History

Jul 17, 2026$54,678 → $54,168(-$510)

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