Deal Sheet: 2026 Sienna Limited AWD

Caldwell Toyota · Conway, AR · VIN: 5TDZSKFC6TS273198

Negotiation Guide

Opening Offer

$58,189

Fair Price

$59,689

Walk Away Above

$59,543

• Recent buyers paid ~$293 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,862

Est. Invoice$54,050

Holdback (est.)$1,188

MSRP (Sticker)$59,396

Dealer Add-Ons (DIA)+$499

Asking Price$60,024

Markup+$628

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,162

Percentile79% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold848

Avg Markup+$293

Median Markup$0

Best Deal-$9,192

Worst Deal+$7,995

% Sold Below MSRP64%

Avg Days to Sell23 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$323

Avg Markup (Sienna)+$254

% Below MSRP17%

Avg Days to Sell23 days

Avg Sold Markup-$421

Price History

Jul 16, 2026$60,134 → $60,263(+$129)

Jul 19, 2026$60,263 → $60,024(-$239)

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