Deal Sheet: 2026 Sienna Limited FWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDZRKECXTS334324

Negotiation Guide

Opening Offer

$55,757

Fair Price

$57,257

Walk Away Above

$56,982

• Recent buyers paid ~$549 above MSRP

Price Breakdown

Est. Dealer Cost$50,470

Est. Invoice$51,604

Holdback (est.)$1,134

MSRP (Sticker)$56,708

Dealer Add-Ons (DIA)+$499

Asking Price$58,105

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,635

Percentile80% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold530

Avg Markup+$549

Median Markup$0

Best Deal-$8,268

Worst Deal+$5,358

% Sold Below MSRP54%

Avg Days to Sell22 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Sienna)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,041

Price History

Jul 1, 2026$58,005 → $58,105(+$100)

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