Deal Sheet: 2026 Sienna Limited FWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 5TDZRKEC8TS291053

Negotiation Guide

Opening Offer

$55,075

Fair Price

$56,575

Walk Away Above

$56,635

• Recent buyers paid ~$549 above MSRP
• Sitting 48 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$50,459

Est. Invoice$51,593

Holdback (est.)$1,134

MSRP (Sticker)$56,696

Asking Price$57,496

Markup+$800

Est. Dealer Margin on This Car$7,037

Percentile69% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold530

Avg Markup+$549

Median Markup$0

Best Deal-$8,268

Worst Deal+$5,358

% Sold Below MSRP54%

Avg Days to Sell22 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Sienna)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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