Deal Sheet: 2026 Sienna Limited FWD

Toyota of Greensboro · Greensboro, NC · VIN: 5TDZRKEC6TS29L478

Negotiation Guide

Opening Offer

$54,611

Fair Price

$56,111

Walk Away Above

$55,836

• Recent buyers paid ~$549 above MSRP

Price Breakdown

Est. Dealer Cost$49,450

Est. Invoice$50,561

Holdback (est.)$1,111

MSRP (Sticker)$55,562

Dealer Add-Ons (DIA)+$1,430

Asking Price$57,791

Markup+$2,229

Markup includes $1,430 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,341

Percentile90% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold530

Avg Markup+$549

Median Markup$0

Best Deal-$8,268

Worst Deal+$5,358

% Sold Below MSRP54%

Avg Days to Sell22 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)+$1,577

Avg Markup (Sienna)+$2,229

% Below MSRP1%

Avg Days to Sell19 days

Avg Sold Markup+$1,466

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