Deal Sheet: 2026 Sienna Limited FWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDZRKEC5TS30L434

Negotiation Guide

Opening Offer

$55,510

Fair Price

$57,010

Walk Away Above

$56,786

• Recent buyers paid ~$447 above MSRP

Price Breakdown

Est. Dealer Cost$50,341

Est. Invoice$51,472

Holdback (est.)$1,131

MSRP (Sticker)$56,563

Dealer Add-Ons (DIA)+$895

Asking Price$58,456

Markup+$1,893

Est. Dealer Margin on This Car$8,115

Percentile86% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold667

Avg Markup+$447

Median Markup$0

Best Deal-$8,268

Worst Deal+$5,358

% Sold Below MSRP55%

Avg Days to Sell23 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)-$268

Avg Markup (Sienna)+$1,860

% Below MSRP50%

Avg Days to Sell23 days

Avg Sold Markup-$51

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