Deal Sheet: 2026 Sienna Limited FWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDZRKEC4TS333072

Negotiation Guide

Opening Offer

$56,892

Fair Price

$58,392

Walk Away Above

$58,117

• Recent buyers paid ~$549 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,480

Est. Invoice$52,637

Holdback (est.)$1,157

MSRP (Sticker)$57,843

Dealer Add-Ons (DIA)+$499

Asking Price$59,240

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,760

Percentile80% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold530

Avg Markup+$549

Median Markup$0

Best Deal-$8,268

Worst Deal+$5,358

% Sold Below MSRP54%

Avg Days to Sell22 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Sienna)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,041

Price History

Jul 1, 2026$60,307 → $59,240(-$1,067)

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