Deal Sheet: 2026 Sienna XLE AWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDYSKFC5TS33B303

Negotiation Guide

Opening Offer

$50,608

Fair Price

$52,108

Walk Away Above

$51,926

• Recent buyers paid ~$364 above MSRP

Price Breakdown

Est. Dealer Cost$46,052

Est. Invoice$47,087

Holdback (est.)$1,035

MSRP (Sticker)$51,744

Dealer Add-Ons (DIA)+$499

Asking Price$53,141

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,089

Percentile91% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold946

Avg Markup+$364

Median Markup$0

Best Deal-$2,623

Worst Deal+$7,995

% Sold Below MSRP63%

Avg Days to Sell21 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Sienna)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,034

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