Negotiation Guide
Opening Offer
$51,164
Fair Price
$52,664
Walk Away Above
$52,619
- • Recent buyers paid ~$364 above MSRP
- • Sitting 32 days (avg 21) — extra leverage
Price Breakdown
Est. Dealer Cost$46,792
Est. Invoice$47,843
Holdback (est.)$1,052
MSRP (Sticker)$52,575
Asking Price$52,755
Markup+$180
Est. Dealer Margin on This Car$5,963
Percentile62% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold946
Avg Markup+$364
Median Markup$0
Best Deal-$2,623
Worst Deal+$7,995
% Sold Below MSRP63%
Avg Days to Sell21 days
Dealer Profile
Inventory243 vehicles
Avg Markup (All Models)-$227
Avg Markup (Sienna)+$219
% Below MSRP19%
Avg Days to Sell31 days
Avg Sold Markup-$46
Cheaper Sienna XLE AWD Inventory
Durango ToyotaDurango, CO
-$2,500$48,4503d
Westboro Toyota, Inc.271 Turnpike Road, 9999
-$2,449$49,00615d
Diehl Toyota of HermitageHermitage, PA
-$2,056$47,13427d
Classic ToyotaWaukegan, IL
-$1,804$49,55119d
Classic ToyotaWaukegan, IL
-$1,744$49,06119d
Lake ToyotaDevils Lake, ND
-$1,682$52,59819d
A-1 ToyotaNew Haven, CT
-$1,580$49,93514d
A-1 ToyotaNew Haven, CT
-$1,502$49,37819d
A-1 ToyotaNew Haven, CT
-$1,502$49,37819d
McGee Toyota of PutnamPutnam, CT
-$1,485$50,43534d