Negotiation Guide
Opening Offer
$50,523
Fair Price
$52,023
Walk Away Above
$51,841
- • Recent buyers paid ~$364 above MSRP
Price Breakdown
Est. Dealer Cost$45,977
Est. Invoice$47,010
Holdback (est.)$1,033
MSRP (Sticker)$51,659
Asking Price$52,058
Markup+$399
Est. Dealer Margin on This Car$6,081
Percentile70% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold946
Avg Markup+$364
Median Markup$0
Best Deal-$2,623
Worst Deal+$7,995
% Sold Below MSRP63%
Avg Days to Sell21 days
Dealer Profile
Inventory97 vehicles
Avg Markup (All Models)-$122
Avg Markup (Sienna)+$399
% Below MSRP58%
Avg Days to Sell47 days
Avg Sold Markup-$210
Cheaper Sienna XLE AWD Inventory
Durango ToyotaDurango, CO
-$2,500$48,4503d
Westboro Toyota, Inc.271 Turnpike Road, 9999
-$2,449$49,00615d
Diehl Toyota of HermitageHermitage, PA
-$2,056$47,13427d
Classic ToyotaWaukegan, IL
-$1,804$49,55119d
Classic ToyotaWaukegan, IL
-$1,744$49,06119d
Lake ToyotaDevils Lake, ND
-$1,682$52,59819d
A-1 ToyotaNew Haven, CT
-$1,580$49,93514d
A-1 ToyotaNew Haven, CT
-$1,502$49,37819d
A-1 ToyotaNew Haven, CT
-$1,502$49,37819d
McGee Toyota of PutnamPutnam, CT
-$1,485$50,43534d