Deal Sheet: 2026 Sienna XLE FWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDYRKECXTS31D179

Negotiation Guide

Opening Offer

$48,804

Fair Price

$50,304

Walk Away Above

$50,060

• Recent buyers paid ~$487 above MSRP

Price Breakdown

Est. Dealer Cost$44,337

Est. Invoice$45,333

Holdback (est.)$996

MSRP (Sticker)$49,817

Dealer Add-Ons (DIA)+$895

Asking Price$51,710

Markup+$1,893

Est. Dealer Margin on This Car$7,373

Percentile88% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3461

Avg Markup+$487

Median Markup$0

Best Deal-$3,850

Worst Deal+$7,995

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)-$268

Avg Markup (Sienna)+$1,860

% Below MSRP50%

Avg Days to Sell23 days

Avg Sold Markup-$51

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