Deal Sheet: 2026 Sienna XLE FWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDYRKEC4TS333925

Negotiation Guide

Opening Offer

$46,936

Fair Price

$48,436

Walk Away Above

$48,192

• Recent buyers paid ~$487 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,675

Est. Invoice$43,634

Holdback (est.)$959

MSRP (Sticker)$47,949

Dealer Add-Ons (DIA)+$895

Asking Price$49,842

Markup+$1,893

Est. Dealer Margin on This Car$7,167

Percentile88% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold3461

Avg Markup+$487

Median Markup$0

Best Deal-$3,850

Worst Deal+$7,995

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)-$268

Avg Markup (Sienna)+$1,860

% Below MSRP50%

Avg Days to Sell23 days

Avg Sold Markup-$51

Price History

Jun 27, 2026$52,172 → $49,842(-$2,330)

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