Deal Sheet: 2026 Sienna LE FWD

Roberts Toyota · Columbia, TN · VIN: 5TDKRKEC2TS29L091

Negotiation Guide

Opening Offer

$41,661

Fair Price

$43,161

Walk Away Above

$43,035

• Recent buyers paid ~$641 above MSRP
• Sitting 42 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$38,190

Est. Invoice$39,048

Holdback (est.)$858

MSRP (Sticker)$42,910

Dealer Add-Ons (DIA)+$1,095

Asking Price$44,503

Markup+$1,593

Markup includes $1,095 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,313

Percentile86% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold1215

Avg Markup+$641

Median Markup$0

Best Deal-$2,946

Worst Deal+$10,000

% Sold Below MSRP54%

Avg Days to Sell22 days

Dealer Profile

Inventory254 vehicles

Avg Markup (All Models)+$491

Avg Markup (Sienna)+$1,593

% Below MSRP32%

Avg Days to Sell31 days

Avg Sold Markup+$370

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