Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDADAB59TS32G232

Negotiation Guide

Opening Offer

$64,048

Fair Price

$65,548

Walk Away Above

$65,347

• Recent buyers paid ~$401 above MSRP

Price Breakdown

Est. Dealer Cost$57,981

Est. Invoice$59,284

Holdback (est.)$1,303

MSRP (Sticker)$65,147

Dealer Add-Ons (DIA)+$499

Asking Price$66,544

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,563

Percentile89% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold55

Avg Markup+$401

Median Markup$0

Best Deal-$1,000

Worst Deal+$5,175

% Sold Below MSRP60%

Avg Days to Sell21 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Grand Highlander)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,060

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