Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD

Jim Ellis Toyota of McDonough · McDonough, GA · VIN: 5TDADAB57TS33G564

Negotiation Guide

Opening Offer

$63,603

Fair Price

$65,103

Walk Away Above

$64,902

• Recent buyers paid ~$401 above MSRP

Price Breakdown

Est. Dealer Cost$57,585

Est. Invoice$58,879

Holdback (est.)$1,294

MSRP (Sticker)$64,702

Dealer Add-Ons (DIA)+$595

Asking Price$65,297

Markup+$595

Markup includes $595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,712

Percentile76% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold55

Avg Markup+$401

Median Markup$0

Best Deal-$1,000

Worst Deal+$5,175

% Sold Below MSRP60%

Avg Days to Sell21 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$43

Avg Markup (Grand Highlander)-$429

% Below MSRP23%

Avg Days to Sell22 days

Avg Sold Markup-$109

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