Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD

Massey Toyota · Kinston, NC · VIN: 5TDADAB57TS048653

Negotiation Guide

Opening Offer

$62,992

Fair Price

$64,492

Walk Away Above

$64,291

• Recent buyers paid ~$401 above MSRP

Price Breakdown

Est. Dealer Cost$57,041

Est. Invoice$58,323

Holdback (est.)$1,282

MSRP (Sticker)$64,091

Asking Price$64,780

Markup+$689

Est. Dealer Margin on This Car$7,739

Percentile78% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold55

Avg Markup+$401

Median Markup$0

Best Deal-$1,000

Worst Deal+$5,175

% Sold Below MSRP60%

Avg Days to Sell21 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$665

Avg Markup (Grand Highlander)+$260

% Below MSRP41%

Avg Days to Sell20 days

Avg Sold Markup+$61

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