Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD

Caldwell Toyota · Conway, AR · VIN: 5TDADAB53TS049055

Negotiation Guide

Opening Offer

$64,527

Fair Price

$66,027

Walk Away Above

$66,000

• Recent buyers paid ~$401 above MSRP
• Sitting 32 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$58,715

Est. Invoice$60,035

Holdback (est.)$1,319

MSRP (Sticker)$65,972

Asking Price$66,101

Markup+$129

Est. Dealer Margin on This Car$7,386

Percentile58% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold55

Avg Markup+$401

Median Markup$0

Best Deal-$1,000

Worst Deal+$5,175

% Sold Below MSRP60%

Avg Days to Sell21 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$323

Avg Markup (Grand Highlander)+$179

% Below MSRP17%

Avg Days to Sell23 days

Avg Sold Markup-$440

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