Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD

Toyota of Greensboro · Greensboro, NC · VIN: 5TDADAB52TS31F699

Negotiation Guide

Opening Offer

$62,220

Fair Price

$63,720

Walk Away Above

$63,519

• Recent buyers paid ~$401 above MSRP

Price Breakdown

Est. Dealer Cost$56,354

Est. Invoice$57,620

Holdback (est.)$1,266

MSRP (Sticker)$63,319

Dealer Add-Ons (DIA)+$1,430

Asking Price$65,548

Markup+$2,229

Markup includes $1,430 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,194

Percentile94% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold55

Avg Markup+$401

Median Markup$0

Best Deal-$1,000

Worst Deal+$5,175

% Sold Below MSRP60%

Avg Days to Sell21 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)+$1,577

Avg Markup (Grand Highlander)+$2,167

% Below MSRP1%

Avg Days to Sell19 days

Avg Sold Markup+$1,466

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