Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD

I-95 Toyota of Brunswick · Brunswick, GA · VIN: 5TDADAB51TS32F320

Negotiation Guide

Opening Offer

$65,087

Fair Price

$66,587

Walk Away Above

$66,386

• Recent buyers paid ~$401 above MSRP

Price Breakdown

Est. Dealer Cost$58,906

Est. Invoice$60,229

Holdback (est.)$1,324

MSRP (Sticker)$66,186

Asking Price$67,186

Markup+$1,000

Est. Dealer Margin on This Car$8,280

Percentile86% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold55

Avg Markup+$401

Median Markup$0

Best Deal-$1,000

Worst Deal+$5,175

% Sold Below MSRP60%

Avg Days to Sell21 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)+$249

Avg Markup (Grand Highlander)+$1,422

% Below MSRP34%

Avg Days to Sell24 days

Avg Sold Markup-$399

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