Deal Sheet: 2026 Grand Highlander Hybrid MAX Platinum AWD

AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: 5TDADAB50TS32H351

Negotiation Guide

Opening Offer

$67,076

Fair Price

$68,576

Walk Away Above

$68,375

• Recent buyers paid ~$401 above MSRP

Price Breakdown

Est. Dealer Cost$60,676

Est. Invoice$62,039

Holdback (est.)$1,364

MSRP (Sticker)$68,175

Asking Price$69,373

Markup+$1,198

Est. Dealer Margin on This Car$8,697

Percentile87% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold55

Avg Markup+$401

Median Markup$0

Best Deal-$1,000

Worst Deal+$5,175

% Sold Below MSRP60%

Avg Days to Sell21 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$745

Avg Markup (Grand Highlander)+$1,077

% Below MSRP12%

Avg Days to Sell23 days

Avg Sold Markup+$614

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