Deal Sheet: 2026 Grand Highlander Hybrid Limited AWD

Toyota of Grand Rapids · S.E.", MI · VIN: 5TDACAB50TS26E075

Negotiation Guide

Opening Offer

$58,399

Fair Price

$59,899

Walk Away Above

$59,907

• Recent buyers paid ~$473 above MSRP
• Sitting 40 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$53,325

Est. Invoice$54,524

Holdback$1,198

MSRP (Sticker)$59,916

Asking Price$59,916

Markup$0

Dealer Margin on This Car$6,591

Percentile57% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold4190

Avg Markup+$473

Median Markup$0

Best Deal-$4,778

Worst Deal+$10,000

% Sold Below MSRP60%

Avg Days to Sell22 days

Dealer Profile

Inventory138 vehicles

Avg Markup (All Models)-$998

Avg Markup (Grand Highlander Hybrid)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$775

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