Deal Sheet: 2026 Navigator Premiere

Ray Pearman Lincoln, Inc · Huntsville, AL · VIN: 5LMJJ2UG9TEL02911

Negotiation Guide

Opening Offer

$93,108

Fair Price

$94,608

Walk Away Above

$94,974

• Recent buyers paid ~$308 above MSRP
• Sitting 46 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$84,853

Est. Invoice$87,713

Holdback (est.)$2,860

MSRP (Sticker)$95,340

Asking Price$98,340

Markup+$3,000

Est. Dealer Margin on This Car$13,487

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold78

Avg Markup+$308

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP90%

Avg Days to Sell22 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)+$4,222

Avg Markup (Navigator)+$2,455

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$1,625

Price History

Jul 9, 2026$95,340 → $98,340(+$3,000)

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$0$96,7559d

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$0$97,2409d