Deal Sheet: 2026 Navigator Premiere

Ray Pearman Lincoln, Inc · Huntsville, AL · VIN: 5LMJJ2UG5TEL12853

Negotiation Guide

Opening Offer

$94,547

Fair Price

$96,047

Walk Away Above

$96,421

• Recent buyers paid ~$308 above MSRP
• Sitting 46 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$86,148

Est. Invoice$89,051

Holdback (est.)$2,904

MSRP (Sticker)$96,795

Asking Price$99,795

Markup+$3,000

Est. Dealer Margin on This Car$13,647

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold78

Avg Markup+$308

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP90%

Avg Days to Sell22 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)+$4,222

Avg Markup (Navigator)+$2,455

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$1,625

Price History

Jul 9, 2026$96,795 → $99,795(+$3,000)

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$0$96,84018d

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$0$92,89018d

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$0$97,83518d

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$0$97,20023d

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$0$94,20023d

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$0$93,84023d

Lincoln of EnglewoodEnglewood, NJ

$0$96,7559d

Maplecrest LincolnVauxhall, NJ

$0$97,2409d