Deal Sheet: 2026 Navigator Premiere

Hertrich Lincoln of Milford · Milford, DE · VIN: 5LMJJ2UG5TEL06423

Negotiation Guide

Opening Offer

$93,404

Fair Price

$94,904

Walk Away Above

$95,272

• Recent buyers paid ~$308 above MSRP
• Sitting 46 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$85,120

Est. Invoice$87,989

Holdback (est.)$2,869

MSRP (Sticker)$95,640

Asking Price$98,640

Markup+$3,000

Est. Dealer Margin on This Car$13,520

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold78

Avg Markup+$308

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP90%

Avg Days to Sell22 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$1,112

Avg Markup (Navigator)+$3,000

% Below MSRP83%

Avg Days to Sell21 days

Avg Sold Markup-$504

Price History

Jul 9, 2026$95,640 → $98,640(+$3,000)

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