Deal Sheet: 2026 Navigator Premiere

Beau Townsend Lincoln of Dayton · Vandalia, OH · VIN: 5LMJJ2UG3TEL08087

Negotiation Guide

Opening Offer

$94,878

Fair Price

$96,378

Walk Away Above

$96,754

• Recent buyers paid ~$308 above MSRP
• Sitting 46 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$86,446

Est. Invoice$89,360

Holdback (est.)$2,914

MSRP (Sticker)$97,130

Asking Price$100,130

Markup+$3,000

Est. Dealer Margin on This Car$13,684

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold78

Avg Markup+$308

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP90%

Avg Days to Sell22 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$1,075

Avg Markup (Navigator)+$2,526

% Below MSRP75%

Avg Days to Sell22 days

Avg Sold Markup-$528

Price History

Jul 9, 2026$97,130 → $100,130(+$3,000)

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$0$96,29016d

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$0$96,84018d

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$0$92,89018d

Lincoln North MiamiNorth Miami, FL

$0$92,89018d

Sill-TerHar LincolnBroomfield, CO

$0$97,83518d

South Hills Lincoln, Inc.Pittsburgh, PA

$0$97,20023d

Gray-Daniels Ford LincolnBrandon, MS

$0$94,20023d

Golden Circle Lincoln, Inc.Jackson, TN

$0$93,84023d

Lincoln of EnglewoodEnglewood, NJ

$0$96,7559d

Maplecrest LincolnVauxhall, NJ

$0$97,2409d