Deal Sheet: 2026 Navigator Premiere

Kayser Lincoln · Madison, WI · VIN: 5LMJJ2UG1TEL08749

Negotiation Guide

Opening Offer

$92,663

Fair Price

$94,163

Walk Away Above

$94,526

• Recent buyers paid ~$308 above MSRP
• Sitting 46 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$84,452

Est. Invoice$87,299

Holdback (est.)$2,847

MSRP (Sticker)$94,890

Asking Price$97,890

Markup+$3,000

Est. Dealer Margin on This Car$13,438

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold78

Avg Markup+$308

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP90%

Avg Days to Sell22 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)+$658

Avg Markup (Navigator)+$2,489

% Below MSRP59%

Avg Days to Sell19 days

Avg Sold Markup-$1,008

Price History

Jul 9, 2026$94,890 → $97,890(+$3,000)

Cheaper Navigator Premiere Inventory

Maplecrest LincolnVauxhall, NJ

$0$96,29016d

Causeway Lincoln of ManahawkinManahawkin, NJ

$0$96,84018d

Lincoln North MiamiNorth Miami, FL

$0$92,89018d

Lincoln North MiamiNorth Miami, FL

$0$92,89018d

Sill-TerHar LincolnBroomfield, CO

$0$97,83518d

South Hills Lincoln, Inc.Pittsburgh, PA

$0$97,20023d

Gray-Daniels Ford LincolnBrandon, MS

$0$94,20023d

Golden Circle Lincoln, Inc.Jackson, TN

$0$93,84023d

Lincoln of EnglewoodEnglewood, NJ

$0$96,7559d

Maplecrest LincolnVauxhall, NJ

$0$97,2409d