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Deal Sheet: 2026 Forester Wilderness

Gerald Jones Subaru · Martinez, GA · VIN: 4S4SLDL61T3135249

Negotiation Guide

Opening Offer
$38,015
Fair Price
$39,515
Walk Away Above
$40,566
  • Recent buyers paid ~$1,791 below MSRP
  • Sitting 14 days (avg 8) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,872
Est. Invoice$38,705
Holdback (est.)$832
MSRP (Sticker)$41,618
Asking Price$41,202
Markup-$416
Est. Dealer Margin on This Car$3,330
Percentile67% of inventory is priced lower
Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold254
Avg Markup-$1,791
Median Markup-$2,108
Best Deal-$6,813
Worst Deal+$1,149
% Sold Below MSRP80%
Avg Days to Sell8 days

Dealer Profile

Inventory122 vehicles
Avg Markup (All Models)-$1,542
Avg Markup (Forester)-$1,907
% Below MSRP100%
Avg Days to Sell8 days
Avg Sold Markup-$1,664

Price History

Jul 9, 2026$41,618$41,202(-$416)