Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Fred Anderson Toyota · Raleigh, NC · VIN: 3TYLC5LN9TT059305

Negotiation Guide

Opening Offer

$68,852

Fair Price

$70,352

Walk Away Above

$70,869

• Recent buyers paid ~$129 below MSRP
• Sitting 118 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$63,534

Est. Invoice$64,962

Holdback$1,428

MSRP (Sticker)$71,387

Asking Price$71,387

Markup$0

Dealer Margin on This Car$7,853

Percentile68% of inventory is priced lower

Days on Lot118 days

What Others Paid (Last 30 Days)

Cars Sold572

Avg Markup-$129

Median Markup$0

Best Deal-$9,010

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory53 vehicles

Avg Markup (All Models)-$708

Avg Markup (Tacoma Hybrid)+$649

% Below MSRP98%

Avg Days to Sell26 days

Avg Sold Markup-$41

Price History

May 6, 2026$70,988 → $71,138(+$150)

May 14, 2026$71,138 → $71,387(+$249)

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