Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Sport 4WD

Milton Ruben Toyota of Augusta · Augusta, GA · VIN: 3TYLC5LN7TT070464

Negotiation Guide

Opening Offer

$48,825

Fair Price

$50,325

Walk Away Above

$51,001

• Recent buyers paid ~$1,351 below MSRP

Price Breakdown

Est. Dealer Cost$45,992

Est. Invoice$47,025

Holdback$1,034

MSRP (Sticker)$51,676

Asking Price$51,676

Markup$0

Dealer Margin on This Car$5,684

Percentile78% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold258

Avg Markup-$1,351

Median Markup-$707

Best Deal-$6,395

Worst Deal+$7,995

% Sold Below MSRP84%

Avg Days to Sell61 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)$0

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup+$4

Price History

May 1, 2026$51,326 → $51,526(+$200)

May 5, 2026$51,526 → $51,676(+$150)

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