Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Sport 4WD

Cobb County Toyota · Kennesaw, GA · VIN: 3TYLC5LN6TT073680

Negotiation Guide

Opening Offer

$52,599

Fair Price

$54,099

Walk Away Above

$54,775

• Recent buyers paid ~$1,351 below MSRP

Price Breakdown

Est. Dealer Cost$49,351

Est. Invoice$50,460

Holdback$1,109

MSRP (Sticker)$55,450

Asking Price$55,450

Markup$0

Dealer Margin on This Car$6,100

Percentile78% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold258

Avg Markup-$1,351

Median Markup-$707

Best Deal-$6,395

Worst Deal+$7,995

% Sold Below MSRP84%

Avg Days to Sell61 days

Dealer Profile

Inventory315 vehicles

Avg Markup (All Models)-$1,121

Avg Markup (Tacoma Hybrid)$0

% Below MSRP89%

Avg Days to Sell21 days

Avg Sold Markup-$906

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