Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Sport 4WD

Bill Penney Toyota · N.W.", AL · VIN: 3TYLC5LN6TT064199

Negotiation Guide

Opening Offer

$48,689

Fair Price

$50,189

Walk Away Above

$51,094

• Recent buyers paid ~$1,351 below MSRP
• Sitting 115 days (avg 61) — extra leverage

Price Breakdown

Est. Dealer Cost$46,280

Est. Invoice$47,320

Holdback$1,040

MSRP (Sticker)$52,000

Asking Price$53,000

Markup+$1,000

Dealer Margin on This Car$6,720

Percentile94% of inventory is priced lower

Days on Lot115 days

What Others Paid (Last 30 Days)

Cars Sold258

Avg Markup-$1,351

Median Markup-$707

Best Deal-$6,395

Worst Deal+$7,995

% Sold Below MSRP84%

Avg Days to Sell61 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)+$535

Avg Markup (Tacoma Hybrid)+$1,000

% Below MSRP28%

Avg Days to Sell28 days

Avg Sold Markup+$980

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