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Deal Sheet: 2025 Tacoma Hybrid Tacoma TRD Sport 4WD
AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: 3TYLC5LN4ST046377
Negotiation Guide
Opening Offer
$56,984
Fair Price
$58,484
Walk Away Above
$59,466
- • Recent buyers paid ~$1,351 below MSRP
- • Sitting 123 days (avg 61) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,800
Est. Invoice$55,009
Holdback$1,209
MSRP (Sticker)$60,449
Asking Price$59,120
Markup-$1,329
Dealer Margin on This Car$5,320
Percentile43% of inventory is priced lower
Days on Lot123 days
What Others Paid (Last 30 Days)
Cars Sold258
Avg Markup-$1,351
Median Markup-$707
Best Deal-$6,395
Worst Deal+$7,995
% Sold Below MSRP84%
Avg Days to Sell61 days
Dealer Profile
Inventory180 vehicles
Avg Markup (All Models)+$675
Avg Markup (Tacoma Hybrid)-$694
% Below MSRP16%
Avg Days to Sell23 days
Avg Sold Markup+$316
Price History
Mar 6, 2026$57,922 → $52,922(-$5,000)
Mar 13, 2026$52,922 → $57,922(+$5,000)
May 14, 2026$57,922 → $59,120(+$1,198)
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