Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Peterson Toyota · Lumberton, NC · VIN: 3TYLC5LN3TT072518

Negotiation Guide

Opening Offer

$69,788

Fair Price

$71,288

Walk Away Above

$71,352

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$63,561

Est. Invoice$64,989

Holdback$1,428

MSRP (Sticker)$71,417

Asking Price$71,417

Markup$0

Dealer Margin on This Car$7,856

Percentile68% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold572

Avg Markup-$129

Median Markup$0

Best Deal-$9,010

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory26 vehicles

Avg Markup (All Models)$0

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1

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