Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Peterson Toyota · Lumberton, NC · VIN: 3TYLC5LN0TT069799

Negotiation Guide

Opening Offer

$69,089

Fair Price

$70,589

Walk Away Above

$70,653

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$62,939

Est. Invoice$64,353

Holdback$1,414

MSRP (Sticker)$70,718

Asking Price$70,718

Markup$0

Dealer Margin on This Car$7,779

Percentile68% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold572

Avg Markup-$129

Median Markup$0

Best Deal-$9,010

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory26 vehicles

Avg Markup (All Models)$0

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1

Price History

May 1, 2026$70,368 → $70,568(+$200)

May 6, 2026$70,568 → $70,718(+$150)

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