Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Sport 4WD

Milton Martin Toyota · Gainesville, GA · VIN: 3TYLC5LN0TT056194

Negotiation Guide

Opening Offer

$49,608

Fair Price

$51,108

Walk Away Above

$52,052

• Recent buyers paid ~$1,351 below MSRP
• Sitting 123 days (avg 61) — extra leverage

Price Breakdown

Est. Dealer Cost$47,167

Est. Invoice$48,227

Holdback$1,060

MSRP (Sticker)$52,997

Asking Price$52,997

Markup$0

Dealer Margin on This Car$5,830

Percentile78% of inventory is priced lower

Days on Lot123 days

What Others Paid (Last 30 Days)

Cars Sold258

Avg Markup-$1,351

Median Markup-$707

Best Deal-$6,395

Worst Deal+$7,995

% Sold Below MSRP84%

Avg Days to Sell61 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)$0

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup+$22

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