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Deal Sheet: 2026 Tacoma Limited 4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 3TYLB5JNXTT136771

Negotiation Guide

Opening Offer
$55,294
Fair Price
$56,794
Walk Away Above
$57,369
  • Recent buyers paid ~$1,150 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,570
Est. Invoice$52,729
Holdback (est.)$1,159
MSRP (Sticker)$57,944
Asking Price$57,295
Markup-$649
Est. Dealer Margin on This Car$5,725
Percentile48% of inventory is priced lower
Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold886
Avg Markup-$1,150
Median Markup$0
Best Deal-$7,758
Worst Deal+$8,295
% Sold Below MSRP82%
Avg Days to Sell50 days

Dealer Profile

Inventory299 vehicles
Avg Markup (All Models)+$650
Avg Markup (Tacoma)+$579
% Below MSRP17%
Avg Days to Sell20 days
Avg Sold Markup+$617

Price History

Jul 16, 2026$58,794$57,295(-$1,499)