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Deal Sheet: 2026 Tacoma Limited 4WD
AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: 3TYLB5JN9TT117581
Negotiation Guide
Opening Offer
$54,404
Fair Price
$55,904
Walk Away Above
$57,045
- • Recent buyers paid ~$1,177 below MSRP
- • Sitting 145 days (avg 50) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,786
Est. Invoice$52,949
Holdback (est.)$1,164
MSRP (Sticker)$58,186
Asking Price$56,510
Markup-$1,676
Est. Dealer Margin on This Car$4,724
Percentile42% of inventory is priced lower
Days on Lot145 days
What Others Paid (Last 30 Days)
Cars Sold990
Avg Markup-$1,177
Median Markup-$1
Best Deal-$7,758
Worst Deal+$8,295
% Sold Below MSRP82%
Avg Days to Sell50 days
Dealer Profile
Inventory256 vehicles
Avg Markup (All Models)+$745
Avg Markup (Tacoma)+$502
% Below MSRP12%
Avg Days to Sell23 days
Avg Sold Markup+$614
Price History
May 14, 2026$56,311 → $57,509(+$1,198)
Jul 8, 2026$57,509 → $56,510(-$999)
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