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Deal Sheet: 2026 Tacoma Limited 4WD
Bill Penney Toyota · N.W.", AL · VIN: 3TYLB5JN4TT134031
Negotiation Guide
Opening Offer
$55,125
Fair Price
$56,625
Walk Away Above
$57,207
- • Recent buyers paid ~$1,164 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,432
Est. Invoice$52,588
Holdback (est.)$1,156
MSRP (Sticker)$57,789
Asking Price$58,789
Markup+$1,000
Est. Dealer Margin on This Car$7,357
Percentile96% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold956
Avg Markup-$1,164
Median Markup$0
Best Deal-$7,758
Worst Deal+$8,295
% Sold Below MSRP82%
Avg Days to Sell50 days
Dealer Profile
Inventory85 vehicles
Avg Markup (All Models)-$173
Avg Markup (Tacoma)+$1,000
% Below MSRP41%
Avg Days to Sell36 days
Avg Sold Markup+$925
Price History
Jun 13, 2026$58,839 → $58,789(-$50)
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