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Deal Sheet: 2026 Tacoma Limited 4WD
Groove Toyota · Englewood, CO · VIN: 3TMLB5JN9TM230457
Negotiation Guide
Opening Offer
$52,184
Fair Price
$53,684
Walk Away Above
$54,806
- • Recent buyers paid ~$1,149 below MSRP
- • Sitting 148 days (avg 50) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,777
Est. Invoice$50,895
Holdback (est.)$1,119
MSRP (Sticker)$55,929
Asking Price$53,808
Markup-$2,121
Est. Dealer Margin on This Car$4,031
Percentile42% of inventory is priced lower
Days on Lot148 days
What Others Paid (Last 30 Days)
Cars Sold1091
Avg Markup-$1,149
Median Markup-$1
Best Deal-$7,758
Worst Deal+$8,295
% Sold Below MSRP81%
Avg Days to Sell50 days
Dealer Profile
Inventory1012 vehicles
Avg Markup (All Models)-$300
Avg Markup (Tacoma)-$419
% Below MSRP37%
Avg Days to Sell34 days
Avg Sold Markup+$201
Price History
May 13, 2026$53,809 → $54,608(+$799)
Jul 25, 2026$54,608 → $53,808(-$800)
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