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Deal Sheet: 2026 Tacoma Limited 4WD
Sunshine Toyota · Battle Creek, MI · VIN: 3TMLB5JN7TM29D237
Negotiation Guide
Opening Offer
$53,312
Fair Price
$54,812
Walk Away Above
$55,401
- • Recent buyers paid ~$1,177 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,830
Est. Invoice$50,950
Holdback (est.)$1,120
MSRP (Sticker)$55,989
Dealer Add-Ons (DIA)+$1
Asking Price$55,990
Markup+$1
Markup includes $1 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,160
Percentile82% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold990
Avg Markup-$1,177
Median Markup-$1
Best Deal-$7,758
Worst Deal+$8,295
% Sold Below MSRP82%
Avg Days to Sell50 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$458
Avg Markup (Tacoma)-$487
% Below MSRP19%
Avg Days to Sell27 days
Avg Sold Markup-$94
Price History
Jun 6, 2026$58,418 → $57,120(-$1,298)
Jun 12, 2026$57,120 → $55,990(-$1,130)
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