Negotiation Guide
Opening Offer
$29,890
Fair Price
$31,390
Walk Away Above
$31,860
- • Recent buyers paid ~$940 below MSRP
Price Breakdown
Est. Dealer Cost$29,097
Est. Invoice$30,067
Holdback (est.)$970
MSRP (Sticker)$32,330
Asking Price$31,474
Markup-$856
Est. Dealer Margin on This Car$2,377
Percentile61% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold306
Avg Markup-$940
Median Markup-$888
Best Deal-$1,443
Worst Deal-$579
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory456 vehicles
Avg Markup (All Models)-$747
Avg Markup (K4)-$452
% Below MSRP46%
Avg Days to Sell31 days
Avg Sold Markup-$892
Cheaper K4 GT-Line Turbo Inventory
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30648d
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30648d
Kia of Paso RoblesPaso Robles, CA
-$1,359$31,30648d
Kia of LagrangeLa Grange, GA
-$1,347$30,85348d
Destination KiaAlbany, NY
-$1,335$32,01516d
Taylor Kia ToledoToledo, OH
-$1,331$30,93948d
Taylor Kia ToledoToledo, OH
-$1,331$30,93948d
Dillon KiaBoise, ID
-$1,327$31,14848d
Kia of AbileneAbilene, TX
-$1,327$31,14848d
Victory KiaVictoria, TX
-$1,327$31,14848d